The Industrial Water Market

The industrial water market in the U.S. is primarily driven by the private sector. Cutting operational costs and optimizing the production line are generally key drivers. Over the recent years, however, major companies have started to see the benefits of implementing sustainable solutions, both from an environmental and economical perspective.

The increased focus on sustainability and process optimization presents great opportunities for Danish companies providing sustainable and efficient water technology.  

Increased Focus on Efficiency and Re-Use in the Food and Beverage Industry

The food and beverage industry is one of the sectors where market leaders are developing a more proactive approach to water and environment related issues. Strategic efforts include, but are not limited to; water re-use and minimizing consumption. The focus is especially increasing in California, where the companies’ ambitious reduction targets are supported by strict regulation regarding water usage.

As Danish food companies have been operating under extensive restrictions for decades, Danish technology providers have developed water and energy efficient solutions that meat rendering companies, dairy companies and breweries in the U.S. now can benefit from.

Lowering Environmental Impacts within Oil & Gas

Another market that sees huge environmental challenges is the U.S. oil and gas industry. Unknown to many, water and environment is slowly becoming part of the agenda, but from a cost perspective. Over the years, we have seen the industry invest in other segments such as wind and solar, however, vast investments is also made in water re-use and waste water treatment, especially within fracking where water is becoming so valuable that the industry talks about the “clear gold”, water, instead of the “black gold”, oil.

Market Opportunities and Access

Danish companies have the high-quality technology, solutions and know-how to assist the industrial water market, in several sub-segments, in developing more sustainable and efficient production processes.

• Water quality and re-use
• Process optimization and energy efficiency
• Digitization 
• Efficient wastewater treatment

Danish companies, however, tend to experience challenges related to outreach and stakeholder management. The competent advisors of the Industry Team are dedicated to assist the Danish companies in their local business development and set-up as well as strategy planning and implementation.

With a local presence across the U.S., the Industry Team is the Danish companies’ boots on the ground. The advisors ensure a sharp and dedicated market focus and sales efforts that are focused on developing sales channels through a network of distributors, engineering consultant and of course direct customer contact.